Content strategy for mobile by karen mcgrane i recently began teaching a class in mobile content marketing for marketingprofs university, taking over for the user experience. Youll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Learn how to plan and scope work, collaborate in a responsive context, evaluate content, handle browser support and testing, and measure. The core of a good mobile strategy is giving visitors a common experience no matter which type of device they use.
Kristina halvorson, ceo brain traffic and author of content strategy for the web. Mobile first by luke wroblewski a comprehensive guide for mobile development strategies. When the boss comes back, see if you dont find a renewed sense of the complexity and importance of content strategy for the web. A mobile strategy needs to holistically define business objectives, key target groups and processes, policies, management and governance structures, quality assurance measures, and tangible measurement models for continuous tracking of return on investment roi. Mob warehouses software installation package available in the download center in service marketplace will be withdrawn. How to build seo into content strategy jonathon colman. Content marketing strategy the strategic side ofcontent marketing bit. It definitely makes building websites faster as well, i have to spend a lot less time thinking about how to make content as easy as possible for a client to update.
In her work as a consultant, mcgrane has noticed how a lot of great design work done on the front end can fall apart when the. Today at the content strategy forum i think she has helped refocus some of my priorities for the next few months and certainly made my. Cms the software ux forgot karen mcgrane at content. Shell also describe how your cms and workflow process can work for mobile publishing, too. Karen mcgrane is an author, speaker and professor known for her expertise in website content strategy and user experience design ux. Take a good, hard look at your website and maybe blow it up. Clearly, mobile isnt just a new technology with a small screen size its the way the world is getting online. The publication collects many reflections on current topics like responsive images and layouts, preprocessors, influence of mobile devices, performance, content strategy, new ways of interaction and visual trends for web and mobile design for 20 pdf. Publishing to the web, mobile, and social channels takes time and resources. Sure, we follow a ton of blogs, twitter feeds, discussion forums and even online courses but nothing beats an oldfashioned book for structured learning at your own pace on a lazy weekend afternoon this is our carefully curated collection of recommended reading. Thedocumentationlistedbelowreferstosoftwareproducedbythirdpartyvendors. There was quite a high degree of mobile usage already, and i think going responsive was deemed to be the best solution to cover both desktop, mobile, and tablet users through one design process. This is a sample chapter from karen mcgranes book content strategy for mobile. Pdf mobile communication and the transformation of.
Download mobile scanner scan to pdf and enjoy it on your iphone, ipad and ipod touch. Taking the shift to mobile as a focus for improving content for everyone, she makes the case that you need make sure that your content works on mobile, and sooner rather than later. You dont get to decide which platform or device your c. Mar 18, 2016 how to create and manage content for highend websites. Creating a content strategy for mobile devices in the classroom. She shares her knowledge and insights on managing organizations, websites and people. As sara wachterboettcher writes in her book, content everywhere, its about creating portable, flexible content structures that go wherever your users are, without sacrificing quality. Jun 18, 2014 pdf reader mobile is capable of reading adobe pdf files and it changes the font sixe that you are free to read. For more information, see case document 2209472 scanner strategy in business bydesign. They are not as good as pages scanned with a desktop scanner but significantly better than a photocopier. She is the author of two books from a book apart, content strategy for mobile, which came out in 2012, and going responsive, which was published in 2015. Pdf reader, pdf viewer for android is an app that is multipurpose and versatile in nature that not only a pdf reader but a scanner for your documents as well. She demonstrates that with the rise of mobile, we have definitely reached the point where we can no longer use our longestablished methods of content creation, which mainly focus on the desktop. Unfortunately, more often than not, mobile websites are built as a light version of a brands site and the mobile content is an afterthought and the email link doesnt work.
Your website has too much copy and it doesnt scan well. From that song you just downloaded in itunes to your favorite ebook to angry birds, mobile content is everywhere. Karen mcgrane says there are a lot of content management systems that look like a database got drunk and vomited all over the screen. Content strategy for everybody even you acm interactions. Readers are likely to scan headings and initial sentences, searching for words that. The series of a book apart volumes are always well worth reading, and karen mcgrane s content strategy for mobile is especially worth your time. Content strategy for mobile by karen mcgrane goodreads. Not so much a howto as a whyto, animation at work is an invaluable resource for anyone working in the ui space. Libro yo sola florence falk pdf search for happiness. A content strategy roadmap a content strategy roadmapkristina halvorson, brain tra. Karen mcgrane, author of content strategy for mobile do yourself a favor and read it. If we want objective and accurate data about how people engage with mobile devices, we. The pdfs made with scan2pdf mobile are surprisingly good quality. Turn your phone into a powerful scanner with mobile scanner app.
Now, she pulls it all together to help you go responsivewherever you are in the process. Lisa maria marquis shows you how to leverage the principles and practices of information architecture in order to craft more thoughtful and effective digital spaces. It really is a great plugin, definitely worth buying some of the add ons like the repeater field. Nov 18, 2015 karen mcgrane effortlessly defined the principles of content strategy for mobile. Content strategy for mobile uies all you can learn library. Im karen mcgrane and i consult on digital strategy.
Karen mcgrane, author of content strategy for mobile. If you want to continue to use this functionality, please contact your implementation partner. Transform your mobile device into a summarizer for everything. In this practical and wellresearched book, victor lombardi presents a series of vignettes about design projects gone wrong. Theres no getting away from it, mobile internet is not going away any time soon and for those designers that have been avoiding it, nows the time to. In content strategy for mobile, karen mcgrane shows you adaptive, structured content, and the strategy youll need to achieve it in the mobile world. Convert images into text with ocr technology and export searchable pdf files.
Since pdf documents are such a large part of many organizations web content, it makes sense to consider these files when developing a mobile strategy. For more than 15 years karen mcgrane has helped create more usable digital products through the power of user experience design and content strategy. Aug 30, 2018 in 2018, brands need to create a strategy for mobile content marketing. Content strategy for mobile by karen mcgrane a guide on how to prepare crossplatform content. Content strategy and creation third on our list, though ideally first in the actual website creation process, is the critical matter of the sites content itself. Summary scanner is the most efficient mobile scanner for office, enterprise, and personal use. In defense of font size widgets a list apart sidebar. Its time to define a mobile content strategy that will make your customers very happy. Strictly speaking, mobile content is any form of media pictures, music, text, videos that can be used on a mobile device, such as a cell phone or tablet. It has a playback mode and a simple interface to use. Content strategy for mobile paperback january 1, 2012 by karen mcgrane author isbn.
Content strategy for mobile by karen mcgrane read online on. Content strategy for mobile forthcoming redish, ginny. This ebrief is the first in a twopart series presenting the results of our annual survey. She is the author of content strategy for mobile from a book apart.
Download our ebook, the ultimate guide to mobile content marketing, to learn. Writing web content that works rockley, ann and charles cooper. Aug 09, 2019 a very useful application for cache of internet explorer and to remind you of something important, yo sola florence falk pdf screen simply does a better job than any. Karen mcgrane content strategy for mobile a book apart. Mar, 2017 and all of this with a minimum of development work. The evolution of mobile strategies in healthcare focuses exclusively on mobile strategy topics and the bigger picture. Karen mcgrane for more than 15 years karen has helped businesses create better.
The design of information on the web changes the way people find, understand, and use that informationfor better or for worse. Ux expert karen mcgrane motto is simple on a good day, i make the web more awesome. Tests whether the device is a gridbased display, like feature phones with one. Developing a content strategy for your mobile app blog. Content strategy for the web by kristina halvorson and melissa rach. Withdrawal of support for scanner devices sap blogs. Engage with a pokemon, and, suddenly, there the creature isin your living room, your backyard, or your local retail store. Jan 23, 2017 in july 2016, the mobile world was opened up to tantalizing new possibilities with the release of pokemon go, an augmented reality ar game from niantic that overlaid pokemon various creatures with special features and clever names in users reallife settings. Aug 14, 2015 braintraffic ceo, content strategy pioneer, and author kristina halvorson says, content strategy guides planning for the creation, delivery, and governance of useful, usable content.
Mar 24, 2015 developing a mobile content strategy isnt just about making content look as good on phones and tablets as it does on the desktop. Karen mcgrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. She cohosts a responsive web design podcast with ethan marcotte. What structured content can do for you and what it cant. Scanner free scan passport, id card to pdf apps on.
Web content articles for discussion exercise audiences, outcomes, and determining user needs. Mobile isnt just smartphones, and it doesnt necessarily mean you are on the move. I think this will be the year of the mobile website, no more desktop redirects. I find many clients welcome a discussion of how to make sure they get the most value from their publishing efforts. With this pdf document scanner app you can scan documents, photos, receipts, reports, or just about anything.
The core of your mobile strategya unified pdf experience on any platform. Karen mcgrane content, user experience strategist mobile is not the lite version. Content strategy for the web 2nd edition jones, coleen. Mobile content via sms is still the main technology for communication used to send mobile consumers messages, especially simple content such as ringtones and wallpapers. For an example of a pdf made with scan2pdf mobile click here. A sparknotes for everything quickly get concise summaries of physical books, articles, and any. Genius scan turns iphone, ipad into scanner informationweek. Here are some key approaches and why you should be using. Download mobile scanner scan to pdf and enjoy it on your iphone, ipad, and ipod touch. An instant classicrequisite reading for anyone working in or near the digital realm. Adaptive content get your content ready to go anywhere because its going to go everywhere. So why are companies approaching mobile content from a desktop perspective. The state of mobile content 2017 econtent magazine.
Hi, this is a responsive web design podcast, where we interview the people who make responsive designs happen. Karen teaches design management in the mfa in interaction design program at the school of visual arts in manhattan. To help administrators understand the content and implementation planning that is required for a successful mobile device implementation before they make a large expenditure on hardware, lest that outlay of money be a waste in the absence of a larger strategy. Ebook the ultimate guide to mobile content marketing. Mobile strategy eboo the practical mobile strategy guide 06 share this page mobility is a hot topic. Pdf paper scanner is the complete app that turns your smartphone into a mobile scanner for use on the move. Mobile testing 1 about the tutorial this tutorial will help the audience to learn the different aspect of the uptrending mobile device testing as well as mobile application testing. Defining your mobile content strategy uies all you can. This sessions was livestreamed at the 20 web conference at penn state. Pdf reader for android 2020 is a simple and easy to manage and view pdf file. In her book content strategy for mobile, karen mcgrane examines how we can create better content by including mobile devices in our decision making.
Mobileanalysisguide 4 sortingthelistofreports,documents,andfolders 2016,microstrategyinc. Quickly create a digital copy of any document to summarize, translate, revise, share, or export as a pdf in seconds. More than 350 million facebook users access facebook through their mobile device. Its designed for iphone but can also be used with the ipad 2. The screen of a mobile phone is usually small, but if you have downloaded pdf reader mobile you will be able to read with big font size. By making it possible for developers to update their apps through their web browser and see results immediately, mobile roadie makes it simple to keep apps.
This is where your mobile first approach fits inright at the beginning of the planning process. You will get familiar with many useful tools for blackbox and whitebox testing of a mobile application. Mcgrane is also the author of content strategy for mobile from 1998 to 2006, mcgrane was the vp and national lead for user experience of the marketing. Anyone who uses the title web designer needs to be aware that everything we do supports the process of getting the content, message, or functionality to our users.
Shes helped dozens of teams effectively navigate responsive projects, from making the case to successful launch. The art and science of influential web content kissane, erin. You may also bold keywords, but avoid color variations or underlining words that are not hyperlinks. Using information architecture to make distributed. Jul 25, 2014 creating a content strategy for mobile devices in the classroom posted on july 25, 2014 by karen mahon i feel so fortunate to have been asked by the center on innovations in learning cil, at temple university, to prepare a classroom guide for content strategy and mobile devices. Mobile roadies content management system makes it much simpler by allowing developers to provide users with real time updates that are synced across iphone, android, and the mobile web. Karen mcgrane draws on data and stories from realworld teams to show you why going responsive is just good business senseand how to set up your project from concept to launch for total success. Karen mcgrane on a good day, i make the web more awesome. That means investing in responsive customer experiences, mobile social content, and better user journeys across mobile devices. I always find karen mcgrane inspiring, and have been using a tweet she once made as the opening slide to explain what my job is for ages.
The case for a mobilefirst content strategy leadmd. Aaron gustafson author of adaptive web design animation is too often seen as an afterthought, a nicetohave relegated to the last leg of the development cycle. Karen mcgrane is a content strategist and user experience designer with 15 years of experience making big, complicated websites. Download this, and all of my notes from the content strategy forum as one printable pdf or in epub format for ibooks. Welcome to the mobile world, a magical place where people want to view your web content on a device that tucks neatly into their pocket or purse. This is a sample chapter from karen mcgrane s book content strategy for mobile. I was reading mrwarpers diy scanner for the poor, lazy, and spacechallenged and was wondering if it might work with a phones camera. Realworld stories to strengthen every interactive project by margot bloomstein. By the time you re done, you ll understand that accessibility isn t something you tack on to a good designit is good design. I have a couple of books im wanting to get ocr dumps of but dont as of yet have either a scanner or camera, though i do have a samsung galaxy siii. How has our industry survived for 20 years without this book.
Nov 07, 20 for a broad overview on mobile content strategies, see my recent article the key ingredients to a winning mobile content marketing strategy. They drop in quickly on a page found by search or referred by social media, scan quickly and incompletely, and leave, mostly never to return. On mobile context by jason grigsby thoughts on mobile context and useful resources on this topic. As karen mcgrane writes in content strategy for mobile, to take one example. This pdf document scanner app is lightning fast and gorgeously designed for both phone and tablet. A content strategist and user experience designer, mcgrane has over 15 years experience of making big, complicated websites. The content strategists reading list brain traffic. Connecting the dots between business, brand, and benefits by rahel anne bailie and noz urbina. Karen mcgrane has helped businesses create better digital products through the power of user experience design and content strategy for the past twenty years. At the same time, the mobile phone is the most private medium in human.
Help your content go anywhere with a mobile content strategy. Scanner free is a little scanner app that turns android device into a portable document scanner and scan everything as images or pdfs. Connecting the dots between business, brand, and benefits by rahel anne. Karen teaches design management in the mfa in interaction design program at the school. Karen mcgrane will teach you everything you need to get your content onto mobile devices and more. Developing a mobile content strategy isnt just about making content look as good on phones and tablets as it does on the desktop. Thus, the mobile phone offers a greater opportunity to meet diverse information than other media lee and kwak, 2016. Content strategy for mobile, a book apart, karen mcgrane 2012. Because sms is the main messaging technology used by young people, it is still the most effective way of reaching this target market.
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